City of York Council has launched a new video campaign series to promote cycling, car sharing, walking and travelling on public transport.
Each video promotes the benefits of travelling in different modes of sustainable transport around the city. The first focuses on cycling and is timed to coincide with the inaugural Tour de Yorkshire, which will be hosted in York this weekend (2 May).
In the video Greg (actor Andrew Dunn) is cycling up a steep cobbled street in Haworth, which will also be hosting the Tour de Yorkshire. You can watch the full video below:
During the video, which recreates the famous Hovis advert and features the local York Railway Institute brass band playing Dvorak’s New World Symphony, viewers see Greg’s bike suddenly get a flat tyre. When Greg wakes from his dream he’s faced with a dilemma on how to get to his son’s rugby game in time when bad traffic means he can’t drive, so he decides to try cycling.
David Short, i-Travel York programme manager, said: “We know that even more residents than ever are reconsidering their travel options. In fact, feedback from our recent door-to-door exercise in the North of the city found that 24% of participants overall said they are now using their car less and that the sole reason they reduced their car use and considered modes of transport was because of the i-Travel York programme. We also know from cycle counters across the city that cycle journeys have increased by 35% between 2008 and 2014.”