Get in the zone at Highways SIB

Companies can display their products and services in a variety of zones at Highways SIB (Seeing is Believing) – Europe’s only event for indoor showcasing of highway products as well as outdoor demonstrations in all lighting conditions.

This year’s event is taking place at Bruntingthorpe Proving Ground in Leicestershire from 9-10 November and exhibitors will be given increased visibility via the introduction of a two-way street with companies invited to display their products.

Highways-SIB-2016-ZONESAnd to make things even easier products will be highlighted in clearly defined zones that are the most relevant to participating exhibitors. The introduction of designated drop-off points and a new SIB App will ensure that visitors are encouraged to take a closer look at the products and services on display. The zones (subject to change) are: Maintenance Matters; Making or Mark; Safety in Action; Signage Solutions; A Smarter Network; Lighting the Way – which will complement the popular showpiece demonstrations taking place on the fully marked motorway area of the track.

And this year we’ve taken our ‘Inside-out’ philosophy even further with the creation of an ‘integrated’ conference featuring workshops and roundtable discussions, alongside the industry-leading exhibition, with its new Apprenticeship/skills zone.

In this way, many of the techniques and skills that you learn about and discuss inside will then later be put into practice outside along the new two-way street.

Seeing is Believing (63 of 677)The event is brought to you by a trusted and valued source of industry information – Highways Magazine. Through our websites at and and our social media channels (@highwaysmag and @SIBEvent), we are able to bring you the very latest developments throughout the year. Highways Magazine aims to support the industry by sharing best practice, offering an unbiased account of the news (via Highways on Fridays), showcasing the best it has to offer with the Highways Magazine Excellence Awards and, then, literally bringing everything to life at the biennial Highways SIB event where ‘Seeing is Believing’.

Our next Exhibitor Preview Open Day is Wednesday 27 April 2016. Call Robert Gouge on +44 (0)1732 459683 or email to book your full guided tour of Bruntingthorpe with lunch and refreshments included.

You can download the exhibition floorplan here or the latest event brochure here.

For further information visit or speak to Rob.

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