New signs showing the price of fuel along the M5 between Bristol and Exeter will be up and running from next Tuesday (29 March).
The electronic signs will show the real-time price of fuel along the southbound carriageway of the motorway between Bristol and Exeter.
Roads Minister Andrew Jones said: “The government is on the side of the motorist. We know the public has been concerned about the price of petrol at service stations which is why we have acted to create a fairer deal.
“This trial will allow drivers to be much better informed about the cost of fuel and make it easier to plan their breaks around the cheapest deals.”
South west regional director at Highways England, Andrew Page-Dove, added: “We’re working hard to help customers feel safe on the network, to make sure their overall experience on England’s motorways and major A-roads is a positive one, and trialling these innovative signs in the south west provides an excellent way of helping us provide an improved service, especially for those millions of people who visit the region each year.
“This trial is an important part of a bigger picture – we want road users to be more informed and in better control of their journeys. This means they’ll be better prepared, more inclined to plan breaks, have sufficient fuel and have a more positive driving experience.”
The trial will provide fuel information from Gordano, Sedgemoor, Bridgwater, Taunton Deane and Exeter motorway service areas.
It will run until the end of 2017 during which time Highways England monitoring will determine whether increasing the transparency of fuel prices at motorway service areas has an impact on driver behaviour, including the number of stops made at service areas, the number of fatigue and fuel related incidents, and on fuel pricing.